IMO it was a great kid movie and just that. The sad part is it is not the kids at fault. It is the parents without common sense that have to keep up with the Jones's and do not do any research as others have stated, that is the problem. All the kid is doing is being a kid and say I want that just like he/she wants candy or anything else they see. Again Just my opinion. Love the movie. Have a 2 1/2 year old that loves it as well.