Stage 2 - Prototyping
The only changes I made to the aforementioned circuit were the transformer (i wound mine on a ferrite rod with different windings), the mosfet (i used a 30n20 which was a free sample from ON Semiconductor but similar to the one used in the example), and a mosfet driver chip (MAX4420, another free sample) which I added to the circuit to switch the mosfet fast and keep it from getting hot.
Here's the schematic I came up with.

Winding the transformer is a crucial part of the project. I found that with too great a turns ratio between the small and long winding the circuit runs at a lower voltage (otherwise current draw will get out of hand) and with too small a ratio, the tube may never fire at all on a 12v supply. 53:360 worked well for me, but I started with a ratio of more than 80:360 then gradually unwound the primary coil until the circuit would fire at 11 volts (which happened to be at 53 turns).
The 2 Ohm resistor is in there for testing or running from a constant voltage source. The tube starts glowing at around 5 volts and fires at around 11 volts creating a bright light. I found it's best to have the circuit running from a constant current source if you're not using the resistor, since after the tube fires, the voltage likes to sit around 9 volts @ 500mA and 10 volts at 2A. If you were to supply 12 volts to the circuit without the resistor in place the current would go through the roof and the tube will fry (remember i'm only using an 18watt tube).
Running the circuit from a constant current source, it starts to glow at around 300mA and gets progressively brighter as you ramp up the current, except there's a bit of a jump in brightness when the tube fires at around 700mA. For controlling purposes I think varying the current instead of the voltage is the best way to go. This will take some more circuit designing methinks...
Another design note is the frequency. I found that running the circuit at lower frequencies has the same effect as increasing the turns ratio. Ie. @ 30KHz the tube may fire at 13volts and run at 11, whereas reducing the frequency to 20KHz (by altering the 47K resistor) caused it to fire and run at a lower voltage.
Here's a pic of my test circuit running:

Note the transformer in the background (green and black)