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Ok, first, aperature. The lower the f-number (i.e. f/2.8), the more light the lens will let in. The more light it lets in, the faster the shutter speed the camera can use to get a correct exposure, which is key for moving objects. Typically, the more light the lens lets in, the more expensive it is.
Second, magnification. This is basically how close you can get and still focus. On a 1:1 magnification, the real-life size of the subject will be the same size on a 35mm negative. With a 1:2 magnification, you would have to be twice as far away from the subject to focus. With a 1:3 magnification, you would be three times farther away.
The focal length determines how far from the subject you are when you are at 1:1 magnification. For a 100mm macro lens, you will be around 6-8 inches away for 1:1. For a 180mm macro, you would be able to get a 1:1 magnification from 10-12 inches away. The canon 100mm f/2.8 macro is around $450. The canon 180mm f/3.5 macro is over $1200.
The Sigma 70-300mm f4-5.6 macro lets you get back about 3 feet, but you can only get a maximum of 1:2 magnification out of it (which is fine in most all cases), but you do lose a little shutter speeds due to the higher f-number.
There are alot of online tutorials on this kind of stuff that can explain it much better than I can, but I will be glad to answer any other questions about this.
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-Josh
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