Door prizes always help
We've seen better turn outs at meetings/events where there is a demonstration involved rather than just a lecture. Date and time are important, too; don't conflict with any holiday or major sporting events (well, that's a no brainer, I guess!) Also, as Sanjay's talk will more than likely not appeal to non-reefing spouses in the way that say, dive pics from the Caribbean would, hold the meeting in the evening to avoid conflicting with family activity time during the day.
Plaster fliers at every LFS and pet shop you can find; they do help. Do you use the Evite system for your club? If not, it's a great way to reach members. Check it out at
www.evite.com You can even set it to auto-send a reminder to your club members.
I hope you have a great turn-out!
Alice