Thanks for the suggestion ylmaya.
I went back and looked, and the bulbs are actually 34", so they could probably fit with a bit of finesse (depending on how big the socket to hold them is). The only drawback is any reflector that I found was 36" long.

The main reason I'm looking at the 22" bulbs is that I can get the whole DIY kit for $80, including bulbs.
I had planned on just getting two kits and staggering the bulbs (two mounted leftward and two rightward).
The cheapest kits I could find for the 96w bulbs were about $160 for a two-bulb kit, so I'd be paying about the same price, but have less wattage overall.
I also have a heat problem, being that I'm in Northern California. We have a couple week spread in the summer where the temperature hits 100 degrees by 10 am... and the only thing cooling our house is a swamp cooler.
I'm just getting my tank started, and am just about tapped on budget (spent WAY more than I thought I was going to), but I'm definitely leaning toward the kits I mentioned.
Can't beat the price anyway... and I'll still have room to add a halide in the future too I think.
I'll probably just have to wait on SPS and high-light clams until I can afford to add a halide to this setup.
Thanks again.