Hmm, seems to me it's using the same concept as a standard window mini-blind. I bet you can buy a cheap set of blinds at some discount store (Wal-Mart, K-Mart, etc.), remove the horizontal blind portion, and then add hooks to the end of the strings to do the same thing. Then just mount it inside your canopy or wherever you want your lights.
Here is one at K-mart for about $8!
I don't think the light is included in that deal either, it seems to be just the hanger part... so $24 doesn't sound that cheap to me.
