I've learned a few things on this thread too - thanks guys!
My zoas are starting to spread a lot but don't do well when something obstructs their light, like a fat selfish mushroom.

Their color will fade so they turn very pale.
Mine spread by dropping off individual heads or polyps, which often land on the sand. In my experience they don't spread on sand itself, but easily attach to a very small rock. What I plan on doing is buying some rock, breaking it into smaller pieces with an ice pick and a hammer, and using little pieces as "frag catchers" so that my zoas will have something to grab on to. While I've never seen them spread on sand, I doubt anything is impossible when it comes to life in the reef.

Good luck! Let us know what you find out!